One way to distinguish our programme is to use the same visual elements repeatedly. The rules and guidelines in this section enable you to apply our visual identity.
Color Palette
Our main brand color that we use in all corporate communications is a warm blue. It is used in combination with the supporting colors yellow, green and pink.
When creating visual materials and/or when briefing a designer, make sure you use the right color codes below.
BlueC=56 M=15 Y=0 K=66 R=42 G=84 B=109 #29536d |
YellowC=14 M=19 Y=88 K=0 R=233 G=194 B=66 #dfc242 |
GreenC=72 M=0 Y=53 K=5 R=44 G=176 B=145 #2cb090 |
PinkC=0 M=71 Y=25 K=0 R=242 G=111 B=139 #f16f8a |
Typography
By using the same typography consistently, we make our written texts more readable, recognizable and appealing. As such, our fonts help us to maintain our visual identity.
Trebuchet MS is our primary font (available in Microsoft).
Graphic elements
Graphic elements are used to make visual materials look more appealing, so we encourage you to use them. Here are a few tips for graphic elements you can add to your designs.
Silhouettes: The set of silhouettes can be used in your communication material to show the goal of our programme: children going to school. The silhouettes represent children playing and going to school. You can decide yourself how to use them: you can use all the variations, or just pick one for your communication output.
Icons: We have a set of icons about the sectors we work with. You can use them with your texts and in maps.
Pins: You can use the pins around the silhouettes in your communication materials to highlight them.