Principles in child safe guarding

We have two guiding documents for safeguarding children in our communication work:

1) Key principles in safeguarding children in our comms and media work

2) Safeguarding in gathering and sharing content

Name & logo

Our programme name and logo are our main brand drivers: with it we are putting our signature on what we do, show, write or say.

Use of the programme name

Use the full name of the programme (Work: No Child’s Business) when you externally communicate about the programme or activities.

Use of logos

We have four variations of our logo that can be used (the logo with four different silhouettes). Always use one of these official logos, without changing the dimensions.

See the logos in the assets section.

General
When communication on behalf of the programme, use (one variation of) the WNCB logo in combination with Alliance logos - as they are implementing the programme - (in this order):

Countries

• Not all Alliances partners participate in every country. In these countries not all three Alliance logos have to be used for general communication.
• The logos of implementing local partner organisations in the countries can also be used in communication.

Donor
According to the agreement with the donor, the Dutch Ministry of Foreign Affairs,:

• Use the logo of the Ministry when you communicate about the programme in publications, reports, website, and press releases.
• And/or mention one of the following taglines:
  • Made possible by support from the Dutch Ministry of Foreign Affairs.
  • Funder: Dutch Ministry of Foreign Affairs.

Contact and/or sender:
Contact and/or sender address/information in formal communication and/or when contact of the PMU is needed, use:

Programme Management Unit
Hivos

Visual identity

Color Palette

Our main brand color that we use in all corporate communications is a warm blue. It is used in combination with the supporting colors yellow, green and pink.

When creating visual materials and/or when briefing a designer, make sure you use the right color codes below.

Typography

By using the same typography consistently, we make our written texts more readable, recognizable and appealing. As such, our fonts help us to maintain our visual identity.

Trebuchet MS is our primary font (available in Microsoft).

Graphic elements

Graphic elements are used to make visual materials look more appealing, so we encourage you to use them. Here are a few tips for graphic elements you can add to your designs.

Silhouettes:  The set of silhouettes can be used in your communication material to show the goal of our programme: children going to school. The silhouettes represent children playing and going to school. You can decide yourself how to use them: you can use all the variations, or just pick one for your communication output.

Icons: We have a set of icons about the sectors we work with. You can use them with your texts and in maps.

Pins: You can use the pins around the silhouettes in your communication materials to highlight them.

Messages

Another way to distinguish our programme is to use the same programme description and key messages.

Programme description

About Work: No Child’s Business

The programme Work: No Child’s Business aims to achieve that children and youth are free from child labour and enjoy their rights to quality education and (future) decent work. We work in six countries: Cote d’Ivoire, India, Jordan, Mali, Uganda and Vietnam. In these countries we identified five sectors with a high incidence of child labour: garment, textiles and footwear, gold and mining, natural stones, cocoa and the informal sector including domestic work. The Alliance, together with communities, schools, governments, civil society organizations, trade unions and private actors.

The Work: No Child’s Business Alliance is run by the Save the Children Netherlands, Unicef Netherland and the Stop Child Labour Coalition. Hivos is the lead organization and hosting the programme management. The programme is supported by the Netherlands Ministry of Foreign Affairs.

Key messages

We aim to achieve that children and youth are free from child labour and enjoy their rights to quality education and (future) decent work. Work: No Child’s Business contributes to the concerted global efforts to end all forms of child labour by 2025.

We believe that no child should be working

152 million children between 5 and 17 years old are involved in child labour worldwide. This means almost one in ten of all children. Moreover, almost half of these children, 73 million, are working in hazardous labour. Although child labour has declined over the past 15 years, progress has dropped during the last years.

No child should be forced to work or be in child labour. All work done by children under the age of 15 and dangerous work done by children under the age of 18 is considered child labour. We believe that all children who are out of school are potential child labourers. It is important to help them back to school and to retain them in school.

Child labour often means that poverty continues to exist. Children who work and do not go to school will end up in low paid jobs later, and so will their children – which means the vicious cycle of poverty is continued.

Every child has the right to quality education and (future) decent work

Providing access to education for all children is one the most effective strategies for eradicating child labour. Ensuring quality formal education and preparing children to enter decent youth employment will lead to development and better opportunities for everyone: the children, their families and the communities.

Together we can combat child labour

Child labour is a global problem that requires a global solution. To eradicate all forms of child labour we need to work together on all levels. Through our area-based approach we can tackle child labour at the root and bring sustainable change in the communities. With our Child’s Rights and Business Principles we encourage (international) companies to assume their responsibility and help them in finding solutions for eliminating child labour in their supply chains. We also seek cooperation with governments, who have an obligation to protect child rights and are key in setting and reinforcing relevant policies and legislation regarding child labour, CSR, education, youth economic empowerment and social security.

If we all take our responsibility and work together, we will strengthen and speed up efforts towards a child labour free world.

Photography

We need images to accompany our story. An image has to stand for itself and ideally explains the story without any words. Images play an important role in communication - it shows what our work is about.

When selecting photos, try to take the following criteria into account and, if possible, use photos taken by good / professional photographers.

Appearance: Positive, respectful, dynamic, action & interaction, and hopeful

Context: although close-ups are very appealing, it is also desirable to show the context. Try to choose a cut where the person comes close, but there is still an environment. Preferably (at least) one person who looks directly into the lens.

Content: the photo shows what matters; for children who work, or go to school or play. When using multiple photos, try to find a balance. So not only working children, but also not only children who are happy, go to school and/or play. Also be careful with photos in which children are smiling and working (they usually do that for the photographer – but this can give a misleading view of the situation).

Consent

Always get a written informed consent from the child’s caregiver or guardian using the Consent form WNCB.

Caption and credits

Everyone is responsible for appropriate use of captions and credits. If you use picture material from other partners please reassure yourself about the correct credits.

For more details see the Principles in child safe guarding chapter in the communication toolkit.

Sign off procedure

In general, this is the procedure for signing off on external formal communication. In the focus countries, specific guidelines or other arrangements can be made in cooperation with all partners.

• Organizations can only speak on behalf of themselves, not representing the whole Alliance. All formal external communication, like press releases, statements and formal letters, send on behalf of the Alliance, need to have a sign off by all partners.
• If the Working Groups or country leads deliver the content, the representatives of each Alliance partner is responsible for consultation and sign off in their own organization or coalition.
• When there is no consent to sign off by all Alliance partners (because it can for example harm one of the partners), there are two options:
  • The WNCB Alliance sends the official communication, but without the partner that is not signing.
  • The official communication cannot be send by the WNCB Alliance, but only on behalf of the partner(s) that are signing.
• Final versions of statements, press releases and letters are always shared with the Alliance partners and PMU.
• The consultation period is 3 working days, but if quick action is needed (for example with press releases), this can be changed.

Spokespersons

Organizations can only speak on behalf of themselves, not representing the whole Alliance. In the focus countries, specific guidelines or other arrangements can be made in cooperation with all partners.

When speaking on behalf of the programme or Alliance, the following guidelines need to be taken into account:

• The Programme Manager is the designated spokesperson to speak on behalf of the programme and Alliance.
• Depending on the topic, the Programme Manager can delegate the spokesperson to Working Group or Country Leads.
• Use one focal point (preferably a press officer) for media/interview requests. Depending on the topic, this can differ per case and thus organization.